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Ariel Labs introduces light-reflecting mineral formulation.
December 19, 2011
By: TOM BRANNA
Editor
The latest innovation from Ariel Laboratories, a custom product development laboratory headquartered in South Plainfield, NJ, is a new mascara product made with mineral pigments that have been expressly selected for their light resonating properties. According to the company, this high-performance mascara promises to lengthen and thicken lashes while enhancing eye color brightness. “This is a unique formula,” says Peter Bohm, president and CEO of Ariel Laboratories. “It does...
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